PRICING
How Pricing Works
Every engagement is quoted individually rather than from a published price list. This page explains how quoting works, how our services differ in what they include, and exactly what your written proposal will set out.
Why there is no single price
What you invest depends on which services you choose, whether you combine them, how many campaigns we run, the depth of creative involved, and whether you want ongoing management. Building a webinar funnel your team runs and managing three services month after month are different pieces of work, so they are quoted differently. Your figure is confirmed in writing before you commit.
Our services
Personal Brand Webinar Funnel
A one time build of your educational webinar, funnel, ad creative and launch traffic, handed over to your team to own and run. Ongoing management is available.
Explore this servicePaid Ads (Meta)
A one time campaign setup followed by ongoing management: targeting, creative testing, budget pacing and reporting.
Explore this serviceLifecycle & Retention Marketing
A one time setup of your email and SMS system followed by ongoing management of your education, reminder and nurture sequences.
Explore this serviceGrowth Partnership
High level strategy and consulting for established practices, scoped to your practice.
Explore this serviceCombining services reduces your total investment compared with choosing each one separately.
How the services compare
| How they compare | Personal Brand Webinar Funnel | Paid Ads (Meta) | Lifecycle & Retention Marketing | Growth Partnership |
|---|---|---|---|---|
| Delivery model | We build it, then hand it to your team | Fully managed by our team | Fully managed by our team | Strategy and consulting alongside your team |
| What you do | Present your webinar and run the system | Approve creative and speak to the prospects it brings | Provide and approve the content prospects see | Make the decisions; we shape and support them |
| Ongoing management | Available | Included | Included | Scoped to your practice |
| Engagement shape | One time build, with optional ongoing management | Setup, then ongoing management | Setup, then ongoing management | Scoped per engagement |
| Cost | Quoted per engagement | Quoted per engagement | Quoted per engagement | Quoted per engagement |
| Full details | View full details | View full details | View full details | View full details |
Personal Brand Webinar Funnel
- Delivery model
- We build it, then hand it to your team
- What you do
- Present your webinar and run the system
- Ongoing management
- Available
- Engagement shape
- One time build, with optional ongoing management
- Cost
- Quoted per engagement
Paid Ads (Meta)
- Delivery model
- Fully managed by our team
- What you do
- Approve creative and speak to the prospects it brings
- Ongoing management
- Included
- Engagement shape
- Setup, then ongoing management
- Cost
- Quoted per engagement
Lifecycle & Retention Marketing
- Delivery model
- Fully managed by our team
- What you do
- Provide and approve the content prospects see
- Ongoing management
- Included
- Engagement shape
- Setup, then ongoing management
- Cost
- Quoted per engagement
Growth Partnership
- Delivery model
- Strategy and consulting alongside your team
- What you do
- Make the decisions; we shape and support them
- Ongoing management
- Scoped to your practice
- Engagement shape
- Scoped per engagement
- Cost
- Quoted per engagement
Your fees versus third party costs
Your fee to Ashby & Vane is separate from money you pay to other companies. Ad spend is paid directly to Meta from your own ad account, so you always see exactly where every dollar goes. Any software your system relies on, such as email and SMS platforms or scheduling tools, is confirmed in your proposal, including who pays for it. Plan your budget for both.
What your written proposal sets out
- Itemised deliverables, and who is responsible for each.
- One time setup fees versus ongoing management fees, and how often you are billed.
- Your recommended advertising budget, and confirmation that you control the ad account.
- Any software subscriptions required, and who pays for them.
- Timelines for setup, launch and your first performance review.
- Your point of contact and how to reach them.
- Payment schedule and term length.
- Cancellation terms.
- What you keep if the engagement ends: your funnel, creative, lists and data.
Read our Terms before signing anything.
A note on results
Cost is only one side of the decision. No service guarantees new clients, revenue or a return on advertising spend. Plan your budget around what you can commit to for several months of testing and improvement, not around a projected return.
Get your proposal
Tell us about your practice and we'll recommend the right combination of services and confirm your investment in writing.
Apply NowOutcomes described anywhere on this site are the experience of individual clients. They are not typical, not averages and not guaranteed.